There’s Plenty Riding On US Tour

LIVERPOOL’S squad is now in the US for the first time since 2004 ready for their North American tour. There are three matches scheduled: Toronto FC on July 21st, AS Roma at Fenway Park in Boston on July 25th and Tottenham in Baltimore on July 28th. So how important is this tour and does this one have more riding on it than previous overseas tours?
There are two main objectives of the tour: commercial and performance. On the commercial front the tour is designed to build and reward Liverpool’s fan base in both Canada and United States plus build Liverpool’s brand, as the PR folks like to...

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