New Balance

From signings to sponsors: How Liverpool are creating an empire both on and off the pitch
Trophies, new signings, record runs of victories – but it’s not just on the pitch where Liverpool are perhaps the […] [Read More]
'Leave our LFC' - These Liverpool fans were left frustrated by news
At the end of last week, it appeared that Liverpool’s long-disputed kit deal with Nike was finally resolved, as the American manufacturing giants found themselves on the right side of a landmark... [Read More]
View: How potential £30m-a-year Liverpool commercial deal stacks up v Man United & Tottenham
OPINION Liverpool have won their court case against New Balance and are now set to have their kits manufactured by Nike from next season onwards – but how does their potential new deal stack up ... [Read More]
Liverpool can agree Nike deal as High Court judge rules against New Balance
Liverpool have won their case against New Balance in their discussions over a new kit deal from 2020/21, with a […] [Read More]
Echo report reveals key to New Balance retaining Liverpool kit rights in court battle
The key to New Balance winning their court battle to remain as Liverpool’s kit manufacturer hinges on their ability to make a convincing argument about their distribution capabilities, according... [Read More]
James Pearce issues verdict on Liverpool kit battle, states one thing club are 'adamant' about
James Pearce has spoken out on the battle to become Liverpool’s next kit manufacturer, suggesting that Nike hold the advantage going into their upcoming court battle with New Balance.  The two s... [Read More]
Report reveals potential deciding factor in Liverpool kit battle between Nike and New Balance
Nike’s popularity in China could give them edge in their battle with New Balance to become Liverpool’s new kit manufacturer, according to the Echo. The Reds are currently at the centre of ... [Read More]
Nike’s kit deal guarantees Liverpool just £30million a year but comes with surprising add-ons
Nike’s new kit deal guarantees only £30million a year to Liverpool Nike will offer Liverpool a guaranteed £30million a year as part of the new kit deal in the works, according to The Times (h/t Liverp... [Read More]
Nike still interested in kit deal with Liverpool despite legal proceedings
Nike want Liverpool deal despite legal proceedings from New Balance James Pearce provided an update on the issue surrounding Liverpool’s kit manufacturers for the next season. The Athletic journalist ... [Read More]
New Balance file High Court case against Liverpool over ‘matching clause’ dispute
New Balance file court case as they fight Nike kit deal with Liverpool James Pearce reports that New Balance have filed a dispute with the High Court regarding Liverpool’s kit manufacturers next... [Read More]

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