Ostriches, Podcasts and Vicious Circles : The Liverpool Way

“A military operation involves deception.  Even though you are competent, appear to be incompetent.  Though effective, appear to be ineffective”. This phrase was uttered some 2,500 years ago by legendary military strategist Sun Tzu; however, it seems to be the mantra by which those in the boardroom of Liverpool Football Club live by.A catalogue of PR disasters has riddled the Anfield club for the past few years, from Dallas Cowboys, to ill-advised T-shirts, from spades in the ground to meetings in Manchester restaurants. Much has been written about this latest event.  Twitter parody account “Duncan Jenkins&rdq...

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