Liverpool Should Embrace the Europa League, Not Resent It

Back in 2008, UEFA President Michel Platini announced the rebranding of the UEFA Cup as the Europa League with the following optimistic vision of the competition’s future, per BBC Sport:
"I am convinced the new format will give the UEFA Europa League a successful new impetus.These changes will improve this historic competition, which is very important for UEFA and for European football as it gives more fans, players and clubs the thrill of European club football."
Apparently English fans didn’t get the memo. The competition has remained an albatross for Premier League clubs. The occasional team, such as Fulham, has embraced a rare...
 

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