Liverpool FC: Why Renaming Anfield Would Be a Horrible Decision

It was announced last week that Liverpool owner John Henry could be willing to sell the naming rights to Liverpool's beloved home, Anfield, and cash in on the profits (via the Daily Mail). According to the aforementioned article, Henry said: "A naming rights deal at Anfield could occur, I suppose, if the partner were right. We haven't pursued it."While it looks as if Henry is looking at other ways to increase Liverpool's global revenue, the rebranding of Anfield in ways such as those applied to the Etihad Stadium, the Emirates and the newly rebranded Sports Direct Arena (Newcastle's St. James' Park) would boost the club's revenue with a...
 

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